Partnering with Practice took Better Tomorrow Venture's founder support beyond capital

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Photo of the Better Tomorrow Ventures team, with 9 people standing arm in arm in the forest.

Our Partner

Better Tomorrow Ventures invests in the future of fintech.

Founded in 2019, BTV is the premier early stage fintech-focused fund in Silicon Valley with $300 million AUM. The team is led by experienced entrepreneurs, Sheel Mohnot and Jake Gibson, with extensive background in tech. Known for their candor and openness with their fintech portfolio, Sheel, Jake, and the entire BTV team are dedicated to growing the next wave of innovative companies.

"BTV is 'fintech founders backing fintech founders,' so we get why founders benefit most from former-founder coaches. We’ve been very impressed with Practice’s work, both with coaches for our portfolio founders and an absolutely amazing annual retreat."

Sheel Mohnot, Partner

The Challenge

As former founders, Jake and Sheel knew that founders need more support.

Since BTV's founding, fintech has been growing at an explosive pace. Founders were being challenged to grow their company, headcount, and most importantly - themselves - faster than ever. As the portfolio grew, so did the demands on BTV's expertise. The firm's money and connections were just the beginning of the support portfolio companies would need.

Our Solution

Practice helped them build a founder community and expand one-on-one support via coaching.

In 2021, Sheel reached out to Practice for support bringing their portfolio founders together on a retreat. Instead of simply planning a repeatable event that mirrored BTV's brand, Practice also invited former-founder coaches, creating a relaxed environment for connection, vulnerability, and true growth.

The event was such a success that Better Tomorrow was inspired to create an offer;
when their founders invested in one month of coaching, BTV would cover the next two months. The success of the program was so great that they repeated it in 2022.

‍After the offer had ended, 100% of founders continued to pay for coaching.
Lifetime retention continues to be over 90%.

VC or venture firm?

CONNECT WITH PRACTICE

Photo from a Practice retreat showing a female coach presenting to a group of founders in an outdoor amphitheater.

Practice Events

Retreats that reinforce BTV's brand and build community with coaches onsite.

Practice designed Better Tomorrow Venture's 3 day, 70+ person retreat to be a weekend of relaxation and growth.

"We use flexible scheduling to give attendees permission to choose their own adventure; take a nap, attend a talk, try a cold plunge, or take a walk with a coach and have that tough conversation with your cofounder." said Practice CEO, Satya Kamdar.

Instead of following the venture capital playbook, Practice added musicians, light artists, and a casual tone to invite everyone - whether founder or VC - to leave their tech persona back in San Francisco.

Both the 2021 and 2022 retreats were a resounding success.

2021 NPS

2022 NPS

Sheel and Jake, Better Tomorrow Ventures partners, standing in the woods in matching t-shirts.

A group of founders having an intimate discussion with a coach within a red-orange pergola.

Retreat participants relaxing in and around a bright blue pool in the sunshine.

RootHub plays custom music for the camp participants in a colorfully lit cabin space for singing and jamming as a group.

Satya Kamdar, CEO of Practice, addresses the entire retreat group of participants from the porch of a large cabin.

A gold stylized image of Practice retreat participants in a large glass auditorium built into the woods.

Founders, coaches, and BTV employees sadwich-hugging in a green glassy field during a team building event.

70 or more retreat participants all in a group.